For the past month or two, I was struggling to get my restaurant business in Denver, Colorado on the initial pages of Google Places, Yahoo Local and Bing. I finally found the perfect solution to all my difficulties – local search engine optimization. I contacted an expert SEO company providing SEO Local. After analyzing my business and its visibility issues, the SEO team presented me with an Search engine optimization package that included a large range of strategies designed to enhance the search engine page ranking of my website and drive more traffic and sales. Let’s look at how these strategies worked to advertise my company.
Local Listing Sites: Local Search Engine Optimization makes use of local listing sites (e.g. Yellow Pages, Yahoo, Google, Bing etc) that target local/geo targeted terms, for optimizing local search engine rankings. The SEO Company provided strategies that helped increase the ranking of my local company listing on these internet websites. Now, when someone searches for Denver-specific data in relation to my company, the data on my own business that is certainly stored on each one of these sites appears as a top search result.
With enhanced online visibility, I realize that more local customers began to visit my website, which can be working to promote my brand. My company took care to select only local listing sites authorized by Google for promoting my business.
Back linking: Local Search Engine Optimization services include building inbound links to some business website. Consistent with Google’s latest Penguin update, my SEO company took care to build backlinks to my website from reliable websites with content relevant to my company. I found that relevancy was crucial because the search engines identify keywords on the basis of the backlinks. Another significant aspect is link speed or perhaps the speed where backlinks are created. The SEO team built backlinks slowly and systematically, just like any unnatural speed can make Google examine my links as spam. Furthermore, in addition they employed tactics including social bookmarking, article and forum submissions as well as other off-page activities. Keyword variations, branded text, as well as other strategies were adopted to improve results.
Social Networking Promotion: My provider also used effective social media marketing optimization techniques to drive my target market to my website. They built my company profile on popular social networks including Facebook, Twitter, Google and much more and created posts in them which helped draw local customers to my website. They spread the posts via ‘Share’ or ‘Like’ buttons. As search engines like google, particularly Google, show search engine results from social media marketing sites (Facebook, Google , Twitter, and a lot more) these profiles will also be helping drive more organic visitors to this site. The SEO team also promoted my business by creating videos and images of my restaurant and sharing them through YouTube and Pinterest.
Social media marketing involves the maximum usage of marketing potential with all the features (paid advertising facility, contests, business pages in the case of Google , and more) in social networking sites. Inside my experience, concentrating on a particular social media site for marketing purposes (Facebook Marketing, Twitter Marketing) is the best way to advertise your web based business.
Pay per Click advertising (paying money to look engines to present your website on top search results) is considered an effective method to promote online businesses due to easy implementation, high Return on Investment (ROI) and much better traceability. The SEO team provided my company with PPC advertising services, also called geo-targeted PPC. The zdgveh was focused on the Denver area, which led to more local customers visiting my website. Both open-ended keywords and focused keywords were used in my geo-targeted PPC.
The neighborhood Search engine optimization services offered by the SEO company help draw the eye more local customers to my website and helped within the online promotion of my restaurant – a thing that I definitely couldn’t have achieved on my own.
Local Search Engine Optimization services assist in improving the exposure of the business within a particular geographical area. MOS Search Engine Optimization Services, a professional SEO company offers value-added Local Seo to optimize your site and enable you to receive quality web site traffic.