Search Engine Optimization Costs can be greatly influenced by answering some elementary questions regarding your business and SEO plans, objectives, along with other consideration. Here are a few questions or issues every small business should resolve before engaging a search engine optimization consultant, or trying to implement SEO themselves:
1.Exactly what is the number one priority, objective, or goal that you want to accomplish using your online marketing efforts?
Are attempting to establish your business being an “authority site”?
Have you been seeking to develop a community using social media marketing?
Are you currently trying to generate more leads to fill your sales funnel?
Are you are hoping to draw in more customers to a retail or physical location?
What is your desired outcome for visitors to your website?
What exactly is your “business model” for your online marketing?
The responses to those questions will affect the internet marketing strategy, approach, or techniques that are most suitable.
2. The Large SECRET of Internet Millionaires and virtually ALL Successful Online Businesses…
Actually, this “secret” is painfully obvious – it is probably the fundamentals of achieving success online. But, just as major league athletes focus on the fundamentals of their competitive sports, it really is worth highlighting here: TRAFFIC MATTERS MOST – This Is A FUNDAMENTAL REQUIREMENT.
To become more specific – targeted traffic is what matters most. Attracting targeted visitors essentially implies that the website visitors to your web site are already pre-capable to the extent that you are presenting them with information that is certainly aligned in what they are searching for. This assumes, of course, the methods utilized to attract these are consistent with search engine optimization and search engine marketing best practices.
Practicing “Attraction Marketing” or “Magnetic Marketing” or Customer Centric Marketing leads to “friction free marketing” and long-term relationship-building.
3. How do prospects and customers find you now – and how will you get more?
Which keywords do prospects use if they are doing a search online for which you are offering?
Where can be your business currently ranked for anyone terms in search engines like google?
How competitive would be the keywords that you are currently currently using to promote your business?
How viable will it be that you are capable of rank for those keywords soon?
4. What does “Google Page 1 Rankings” actually mean – and why does it matter?
A Google Page 1 Ranking means either that the particular web-page appears on the first page from the natural “organic” Search Results Position (often known as by the acronym: “SERP”) responding to a search for a particular keyword or keyword key word, OR that the advertiser has outbid all the other advertisers to look inside the Sponsored Results.
Google Page 1 Rankings matter greatly because:
81% of people search on the internet before making a purchase.
72% of men and women use Google when performing online search.
98% of individuals choose a business on “Page 1” when you make a “buying decision”.
Conclusion: If your business isn’t ranked on the first page of Google’s “natural” or “organic” search engine rankings, you will be passing up on close to 75% of potential prospects, leads, and sales.
Important Note: Recent metrics evidence that individuals performing online searches increasingly look past the Sponsored Results and right to the “organic results” for the information they seek.
5. Generating Traffic through Paid Advertising (AdWords, Facebook Ads, CPA, CPC, etc):
Paid Traffic remains to be the fastest way to generate traffic for first time websites, to check keywords, as well as “pump” life into websites which are stuck on page 2, 3, 4, 5….157…or else not prominently displayed inside the search engine rankings….BUT…the price of the bought traffic may be worthless…especially if it doesn’t convert to sales.
When business owners or webmasters get frustrated using their online efforts, there is frequently a temptation to try to compensate for lost time by getting traffic from advertising brokers (i.e. the “content network”). As tempting as it is to generate “traffic” fast using this method, it ought to be understood that we now have very real risks associated with it.
Anyone with a legitimate charge card charging capacity can generate traffic fast. Beware, however, that the traffic generated from many of these sources is a total waste of money. Ask almost those who have tried it.
Obviously, Google and Yahoo are making literally billions of dollars by selling this kind of traffic (i.e. paid clicks). In the past of AdWords and AdSense lot of savvy web marketers created online advertising empires by functioning as advertising “arbitrage” agents. For the past many years, however, many of those very same marketers complain of losing vast sums on promotional initiatives.
Caution: If you decide to use paid advertising to buy traffic, proceed carefully – and limit your spending before you verify that the cost/benefit ratio of your own advertising program is inside your accepted tolerances, and expectations.
6. Market And Keyword Research – and How to “re-position” your company online (if necessary).
One of the smartest stuff you can do, and indeed one of the primary things you need to do, is always to perform some basic keyword research. Only by conducting detailed keyword research can you know how you can proceed together with your website marketing efforts. Only after performing market and keyword research can you determine whether you will be wasting time and money (and lost-opportunity costs) by attempting to promote your business based upon words or terms or “keywords” which are either too competitive, not sufficiently searched, or otherwise non-performing.
You can begin to get a sense about all of this free of charge by utilizing the Google AdWords Keyword Tool.
Begin by entering a wide term that concerns your company or niche. Then scan the results for that keywords you are currently using.
Then assess the competition, both with regards to AdWords and in addition in the major search engines itself. In the event the first page of natural SERP results is dominated by major corporations, major “authority sites”, or other stiff competition, then that keyword may be a challenge to rank for. This is also true in the event the SERP results are for main indexed pages.
On the other hand, in the event the first page of Google returns a lot of “inner pages” (i.e. pages which are on the third hierarchy from the site structure, or lower), and if they are not from “authority sites”, but rather from blogs or smaller sites, then ranking for those particular keywords may be achievable, and maybe even relatively simple).
7. Knowing Who Your Online Visitors Are – Capturing Visitor Contact Details for Lead Generation
The single most important missing element from most business websites may be considered a “lead capture form”. It’s hard to imagine that with literally vast amounts of websites published, numerous websites lack this type of valuable but inexpensive and simple-to-implement tool.
Lead capture forms have already been available for at least 10 years. And most of us have grown accustomed to using them – as consumers, or as “subscribers”. You may be looking over this information as a result of having entered your email address right into a basic lead capture form (sometimes referred to as a “squeeze form” or “squeeze page”, for the way it is actually implemented).
Lead capture forms are typically integrated with Auto responders such as Aweber, Get Response, iContact, Infusionsoft, 1ShoppingCart, or others.
If you are attempting to develop any kind of business intelligence about your visitors, and seeking to build a follow-up rapport with them, it is essential to incorporate lead capture forms into your website.
At most basic level, starting a lead capture form can be accomplished within a few minutes.
8. Understanding Web 2. and How Social Media Can be Leveraged to Facilitate SEO as well as Improve Your Business:
Web 2. and Social Networking are really complex and dynamic developments. The best way to know the chance of Web 2. and Social Media Marketing, when it comes to how they can assist you to grow your company is this: Make It Easy For People to discover You and Everything You Offer – and expand your circle of influence or like-minded “friends”.
Unlike “web 1.” sites, Blogs are “Web 2. ready” – what this means is that they are preconfigured (generally) to allow for RSS feeds, Social Network Sharing, Commenting, etc.
It’s no secret the way Google (and other leading search engines like google) rank their search engine results is basically based on the other people think. It follows that the more and more people who connect to your web site, the greater Google will consider jmkuiz site to become an “authority site”, or at a minimum a meaningful site, inside a particular niche, or certain keyword terms.
The easiest, cheapest, and probably the most effective things that you can do today to boost your search engine optimization would be to add a blog in your website (or allow it to be your website), and to create meaningful and relevant content on a regular basis (e.g. 4 times per week or even more).